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Ski and Snowboard Apparel Maker Northwest Tech chooses First Tracks PR

What if you could design your own ski jacket and pants? What colors would you choose? What features matter most? Where would you like the pockets located?

Northwest Tech offers custom ski and snowboard apparel that’s made domestically. It’s what you get when a “tech” approach is applied to soft goods, shunning the broken “forecasting” model offshore brands use. Everything is made to order, so there’s little waste. So much of what is wrong in the Outdoor industry is the forecasting cycle. Domestic product with flexible manufacturing process and direct-to-consumer distribution can run lean and offer a lot of value with their product.

Check out Northwest Tech’s “Customizer”, it’s pretty fun to play with. First Tracks made a custom kit, here’s what we arrived after some 20 iterations:

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For those who set their own trends, Northwest Tech is a great way to express your own personal style. You don’t have to buy what they sell you, you can get what you want. One of the top variables that affect purchase consideration is color.

First Tracks is proud to support Northwest Tech, and we consider ourselves lucky to be part of such an awesome technology, business model and product.